Digital marketing is a broad term and will often fail to resonate with your audience if a generic approach to execution is taken. We always take a strategic approach with our marketing to ensure we leverage data on your competitors, market trends and your target user base. The end result being a truly personalised delivery where budgets have been allocated efficiently and responsibly.
Whether you are looking for a fully managed solution or just help in one aspect of your digital marketing, our team will find the most suitable approach for your team so they can spend more time doing the things they do best.
We have experience delivering successful digital marketing campaigns through:
Social media marketing
PPC marketing
Email marketing
Content marketing
Digital advertising
Conversion Rate Optimisation (CRO)
Continuing the conversation
and building meaningful
social interactions.
Brands are constantly trying to find new ways to engage with their prospects and customers in a way that is more human. But with the ease of posting to social platforms, it is too common to see brands communicate without giving too much thought on the type of content being shared. Your content needs to be adding value and brand building instead of self serving content that has been shared directly from your website.
Our social media services are designed to help B2B and B2C clients implement a strong and effective marketing strategy for Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube and more. Through these platforms, we help our clients with:
Paid advertising
Social media training
Scheduling posts
Image/multimedia creation
Account management
Social analytics
Not every social media platform should be a part of our clients’ toolkit. We ensure you only engage with the channels that are most relevant to your business and your target market.
Return on Investment (ROI) is key to an effective PPC campaign. Reducing overall PPC spend whilst managing cost of clicks and keyword targeting can be challenging to manage internally. With your competitors attempting to the same thing, our clients always need to stay one step ahead.
We help businesses with the management of PPC campaigns, from understanding your business goals to selecting the relevant keywords, we target the visitors you need and presenting them with your key messaging. PPC campaigns have been proven to help build brand awareness, create competitive advantage and help enter new markets globally.
Keyword research / targeting
Landing page curation
Campaign planning
Testing and improving
PPC ad creation
Reporting and analysis
EMAIL MARKETING.
Email is not dead,
It’s only getting
better.
Not only can email be one of the most important elements of your marketing strategy, it can also be one of the most effective. Especially when those emails are highly targeted and deliver a message relevant to the reader. Email is still one of the easiest and quickest ways to share information directly to your audience. If done properly.
We have helped our clients build new customer databases or work with existing prospect lists to create effective email marketing campaigns that deliver tangible results. Our design/development team are also equipped to design and build dynamic branded email templates, deliver a content strategy, test & analyse subject line headings and test the way your emails will render in your readers inbox.
No matter what stage you are at with your email marketing campaign or business as usual (BAU) capabilities, our team are able to tailor our support to you.
Our team can provide cost-effective ad management and asset creation solutions to reach your audience as part of a direct response or brand awareness campaign. We always strive to expose your brand to the largest number of relevant audiences. Unlike search adverts, display adverts across a range of relevant networks and authoritative sites.
Wherever digital advertising fits in your current marketing strategy, we will determine how it can be leveraged for your business to deliver the best engagement and conversions possible.
We combine the skills of talented in-house web designers, developers and digital designers to deliver an integrated service for hundreds of clients, our additional design services are listed below.
OWR DIGITAL.
An honest and
empathetic approach
to client relationships.
Branding &
Design
Digital
Marketing
Mobile
Apps
Search Engine
Optimization
Video
Animation
Web
services