With companies being constantly reminded of a mobile-first world, many have rushed the decision to develop a mobile application without understanding what they are trying to achieve.

If the reason you are looking to develop a mobile application is because you think they are cool and everyone else has one, then you should spend more time to consider this decision. To measure success with this approach is impossible. At OWR Digital, we pride ourselves on our honest approach to client relationships. We never push solutions for our clients if we felt it wasn’t necessary or relevant to their goals and ambitions.

Some of the main drivers for building a mobile application include:

If any of the above applies to you, our in-house team are perfectly positioned to design, develop, optimise and promote brand-led mobile experiences across all platforms. We can also work with any existing mobile applications you already own to develop them further and repackage them for a new audience. There is no unique best solution. Each style of mobile application has their strengths and weaknesses. The choice of one versus the other depends on the unique needs of your company.

Our core mobile service offering include the development of:

A native application is an application program that has been developed for use on a particular platform or device. Because native apps are written for a specific platform, they can interact with and take advantage of operating system features and other software that is typically installed on that platform.

They can also take advantage of device-specific hardware and latest technology available on mobile devices such as the global positioning system (GPS), front and rear cameras, internal accelerometer, compass and standard or bespoke operative system gestures. Another key selling point of native apps is the ability to use the device’s notification system and work offline.

The platforms and programming language we use to create Native apps include:

Hybrid apps are part native application and part web application. They are often mistaken for mobile web apps. Like native apps, they can be downloaded from an app store and retain some of the qualities of a native app. Such as taking advantage of the specific device and operating system functionality. The similarities to web apps stem from the reliance on HTML to render content within an embedded browser.

Hybrid web apps can be a good option for companies looking to increase the reach of their website. A website can be converted into an app that can be downloaded from the App Store whilst retaining the shell of a native application. They are very popular because they allow cross-platform development, significantly reducing development costs. The same HTML code components can be reused on different mobile operating systems.

Our team can work across many hybrid app frameworks. Which include:

Mobile web applications are websites that look and feel like a native app but are implemented in a different way.

One of the key selling points of a web app is the visibility perspective. Search engines are usually the first place people go to when looking for an answer to a specific question or query. A user will generally go to the App Store once they know an app exists and it will fulfil a particular need they have.

Our team can help you understand if mobile web applications will be suitable for your needs and your business. We have experience in delivering HTML5 solutions for our clients and we apply the same methodologies and thinking to tailoring websites to mobiles.